market research hiring trends 2109

As the market research industry continues to grow and the need for better talent increases, the way you find and hire must also evolve. There are a lot of companies competing for the same talent, and all of them are on time restraints. So, with this kind of pressure to find the right person and hire them quickly, how do you know that you’re making the best choice for your company?

Here are the most current hiring trends that you need to be aware of to ensure that your next hire is the perfect hire.

1.) To Win Talent, You Need To Up Your Game

If you want the best and brightest, you have to have something to offer. You need a clear and compelling message about why your company is a great place to work, and why the role is a great opportunity for success. Work with your market research recruiter to improve your messaging and to improve your chances of hiring the person you want most.

To get attention, you need to consider a few major questions that every potential employee is going to be asking themselves.

  • How does your company distinguish itself from other research agencies or older companies who are losing their insights functions to marketing and IT departments?
  • Why is your company growing and what differentiates you from your competitors?

Visualize what a marketing research recruiter has to do to present a variety of opportunities to a really great candidate. They need to be able to sell your opportunity effectively and generate interest in the candidate.

2.) Streamline The Process

It starts with a good amount of consideration. Determine these things:

  • the hiring team
  • the hiring manager
  • the decision-making process
  • the interview process
  • any necessary homework
  • the in-person meetings
  • and the actual offer

Once the team and plan are defined, it will be much easier to define the new position and determine the details of the position.

It will also make it easier to explain the whole process to your marketing research recruiter so they properly set the expectations for the candidates.

3.) Utilize Short-Term Talent

Consider adding consultants or on-demand researchers to your team to meet a short term need. More experienced freelance market research professionals may be the perfect solution while you continue your search for your next unicorn hire.

4.) Distance Is No Longer An Obstacle

In the past, one of the biggest obstacles to finding the right researcher for your team was geography.  In today’s market, technology has made distance much less of a burden. Consider implementing the use of technology like Zoom or Slack to improve communications.

5.) Speaking Of Technology

Hiring companies are now looking for talent with newer digital skills – talent that understands the new automated solutions and tools available.

While technology makes the world smaller and increases the need for more specialized talent, one thing remains the same – the need for better talent. When it comes time for your company to hire, consider these trends.


Knowing how to hire is one thing, but who you should hire can be tough.
That’s why we took our market research expertise and created this short quiz.

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Who is going to make the biggest impact on your team? Take the quiz and find out today!